In an age characterised by rapid digital transformation and interconnected global communication, the roles of public relations and mass communication have evolved into essential components of modern society. Recognising the growing demand for skilled professionals in these fields, proudly presents its latest offering: the BA in Public Relations and Mass Communication.
This interdisciplinary programme is meticulously crafted to provide students with a comprehensive understanding of the theories, principles, and practical applications that underpin both public relations and mass communication. Through a combination of theoretical coursework and hands-on experience, students will develop the skills and knowledge necessary to thrive in today’s dynamic media landscape.
At the heart of the curriculum lies an exploration of key concepts in mass communication channels, public relations ethics, marketing strategies, and advertising techniques. Students will delve into the intricacies of media management, social media marketing, content creation, and campaign strategy, gaining a holistic understanding of how communication shapes perceptions and influences behaviour.
Throughout the programme, students will have the opportunity to engage with industry professionals, participate in practical workshops, and undertake real-world projects that simulate the challenges and opportunities encountered in the field. Whether it’s crafting compelling narratives, managing crisis communication, or leveraging digital platforms for strategic advantage, graduates of this programme will emerge as versatile communicators equipped to navigate the complexities of the modern media landscape.
Beyond technical skills, the programme emphasises the importance of critical thinking, ethical decision-making, and cultural competence in effective communication. Students will explore the social, cultural, and ethical dimensions of communication, gaining insights into the diverse perspectives that shape public discourse and opinion.
In addition to academic coursework, students will have access to a range of extracurricular activities, networking opportunities, and industry events designed to enhance their professional development and expand their horizons.
As graduates of the Bachelor of Arts in Public Relations and Mass Communication, students will be well-positioned to pursue a wide range of career opportunities in fields such as public relations, corporate communication, media management, advertising, journalism, and digital marketing. Whether they choose to work for multinational corporations, government agencies, nonprofit organisations, or media outlets, they will bring with them the knowledge, skills, and confidence needed to succeed in a fast-paced and ever-changing industry.
Together, we will shape the future of communication and make a positive impact on the world around us.
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